Morgan Fort Lauderdale: Where Heritage Meets 21st Century Coachbuilding
At Morgan Fort Lauderdale, we bring the exceptional craftsmanship of the Morgan Motor Company to South Florida, celebrating Morgan’s iconic blend of traditional coachbuilding and modern technology. Morgan is recognized worldwide as one of the few remaining artisan coachbuilders, using time-honored skills passed down for over a century to handcraft each unique vehicle. Every Morgan car is a masterpiece, designed and built with precision, merging heritage and innovation to create what Morgan calls “21st Century Coachbuilding.”
A Masterful Fusion of Ash, Aluminum, and Leather
Each Morgan vehicle is crafted using three core elements: ash wood, aluminum, and leather. These materials are meticulously shaped and assembled at Morgan’s historic factory on Pickersleigh Road in Malvern, UK, the only place in the world where Morgan cars are manufactured.
Ash Wood: Strength and Flexibility in Every Curve
Ash wood has been a signature component in Morgan cars for generations and remains essential in modern Morgan production. Known for its lightweight, durable, and flexible qualities, English ash is exclusively used to build the body frame of every Morgan. The frames for the Plus Four and Plus Six models are designed with the latest Computer-Aided Design (CAD) technology but crafted entirely by hand by Morgan’s master artisans. This frame forms the basis for the aluminum body panels, creating a lightweight yet strong structure that supports Morgan’s distinctive, hand-formed curves. Each joint and laminated bend is perfected using techniques passed down through generations, creating a structure that embodies both strength and flexibility.
Aluminum:The Perfect Balance of Craft and Technology
The expert artisans at Morgan skillfully work with lightweight aluminum to shape the flowing body panels that define each vehicle’s look and performance. The process combines traditional fabrication techniques, like hand-rolling edges and stamping louvres, with modern methods, such as laser-cutting and aluminum superforming. The Morgan bonnet, with its iconic symmetrical curve and hand-stamped louvres, exemplifies this marriage of old and new. Crafting the bonnet’s flawless line is a skill mastered only through years of experience. Aluminum is also essential to the platform of each Morgan model, ensuring strength and responsiveness on the road.
Leather: Luxurious Craftsmanship Meets Sustainability
The interiors of Morgan cars are crafted with the highest quality Scottish leather, sourced from Bridge of Weir. This leather is a by-product of the food industry, reducing waste and minimizing environmental impact. Morgan’s commitment to quality extends to every stitch and finish, with endless combinations of colors and patterns available, allowing each owner to customize their vehicle’s interior. Every cockpit is crafted with the same meticulous attention to detail that Morgan’s artisans have perfected over decades, ensuring a luxurious and personalized experience.